Vialonga, Portugal

A Heineken company

Sociedade Central de Cervejas was established in 1934, with the aim of selling the beers produced by the former breweries, Companhia Produtora de Malte e Cerveja Portugália, Companhia de Cervejas Estrela, Companhia de Cervejas Coimbra and Companhia da Fábrica de Cerveja Jansen.
 
Centralcer – Central de Cervejas, E.P. is incorporated in 1977 as a result of the merger of Sociedade Central de Cervejas, S.A.R.L. (incorporated in 1934) with Cergal - Cervejas de Portugal, S.A.R.L. (incorporated in 1972).

In 2003, Scottish & Newcastle assuming total control of Sociedade Central de Cervejas and Sociedade da Água de Luso. In 2007, after a consortium was set up between Carlsberg and Heineken a takeover bid was made by the latter for the acquisition of the Scottish & Newcastle Group. As a result of the negotiations, the acquisition was accomplished, with Heineken taking over the control of Sociedade Central de Cervejas e Bebidas (SCC) on the 29th April 2008.

Sagres

The Sagres brand was born in 1940 as a prestige beer, to represent Sociedade Central de Cervejas at the Portuguese World Exhibition inaugurated in May 1940.

Cerveja Sagres, 4,9% ABV. 1990.

33 cl. 11,8% Plato

Cerveja Sagres, 1990.

33 cl.

Cerveja Sagres, 5,1% ABV. 1995.

33 cl.